The collaboration was born out of a conversation between Pedro Tarno of hilda55 and Amanda Watkins about a box of past season t-shirts and a shared ecological and economical outlook.
Amanda Watkins who is currently residing in mexico but trained in London at the Royal college of Art, used the technique of customization as part of her work for her collections, came up with some suggestions as to how they could be changed and customized to present a new and cool image, totally green in concept.
There are 7 simple pieces in the limited edition collection that originate from mens t-shirts and are now enjoying there second lives as sexy beach or casual wear.
Available in naked dressing room and www.nakedboutique.com
there is an article of Amanda Watkins by the Dazed and Confused japanese edition Magazine. Please read it (if you speak japanese)
the principles we followed:
rethinking design for entire fashion cycle
re-claim and reuse previously discarded materials
upcycle to use old materials to make a product of higher or equal quality
refit and remodel to make good an existing item by totally refitting
recreate through customisation to create a totally modern item
hilda55 was born in 1997 by the inspiration of a category 5 hurricane (the highest level in the Saffir-Simpson scale) that hit the shores of the Caribbean and Gulf of Mexico in 1955. The unparalleled energy of this phenomenon and its tragic consequences forced the humanity of that time to rethink how to coexist with the planet. Hence hilda55 is a reminder that disseminates environmental respect for our planet and promotes sustainable habits.
hilda55 waves its enviromental flag focusing on its manufacture processes being the most ecofriendly possible.
The brand supports and promotes the use of non-polluting means of transportation and recreation, and is an active part of the culture of surfing, skateboarding and bicicle riding.
for wholesale inquires mail to: firstname.lastname@example.org
for retail sales: www.nakedboutique.com