Wednesday, October 7, 2009

recycled fashion



The collaboration was born out of a conversation between Pedro Tarno of hilda55 and Amanda Watkins about a box of past season t-shirts and a shared ecological and economical outlook.

Amanda Watkins who is currently residing in mexico but trained in London at the Royal college of Art, used the technique of customization as part of her work for her collections, came up with some suggestions as to how they could be changed and customized to present a new and cool image, totally green in concept.

There are 7 simple pieces in the limited edition collection that originate from mens t-shirts and are now enjoying there second lives as sexy beach or casual wear.

Available in naked dressing room and www.nakedboutique.com

there is an article of Amanda Watkins by the Dazed and Confused japanese edition Magazine. Please read it (if you speak japanese)

the principles we followed:
  • rethinking design for entire fashion cycle
  • re-claim and reuse previously discarded materials
  • upcycle to use old materials to make a product of higher or equal quality
  • refit and remodel to make good an existing item by totally refitting
  • recreate through customisation to create a totally modern item
  • reduce waste
























































































Airport f-cker belt (AFB55)





















Airport f_cker belt

100% bovine leather & velcro fastening sistem

Available in Yellow, Purple, Fuchsia, Black and Aqua.

Whole sale price $108 each pack ($18 each belt)

MRP $ 36 usd.

Minimum: 6 pack (1-28, 2-30, 2-32, 1-34)

*2 inches adjustable.

“Vegas comfort” unisex jeans (j1956d)
































“Vegas comfort” is a unisex jeans made with 11.75 oz with 1% elastic denim. This denim is one of the best in the world supplied by Cone Mills Factory.

Its the perfect boyfriend jeans for girls and a classic fit for boys as shown in the pictures.

This presentation comes in a dark rinse, 34 inseam and 7 inch at the leg ending.

The relation girl-boy sizes runs like this: 1=28, 3=29, 5=30, 7=31, 9=32, 11=33.

For example a girl size 5 would be a 30 size for boy.

“Relax” jeans (J1957A)












Relax Jeans (unisex) This jeans are made for active lifestyle because of its 99% cotton & 1% stretch denim from Cone Mills factory. (One of the best denim factories in the world)

Dark rinse, Fashion Cut, Slim fit with long and comfortable crotch and a 7 1/4 inch narrow leg ending.

Its been engineered for skate & longboarding and to push the pedal riding your bike.

“Donleon” regular fit (j1955b)











“Donleon” regular fit (Crunchy look)

14 oz Raw and crunchy Denim with regular fit & rise. 34 inseam with 7 1/4 inch at the leg ending. Made with curved contour waistband for closer fit.
This jeans have no industrial wash to keep the original look & color of the denim but more important is to preserve water. All our processes are focused in not pollute and wasting water that is why most of our models are developed in dry processes.

“Donleon” relaxed fit (j1955a)





















14 oz Raw Denim, Relaxed fit (this jeans are 2 sizes over regular fit) with 34 inseam and 7 3/4 inch at the leg ending. Designed with straight contour waistband for a looser fit.

This jeans have no industrial wash to keep the original look & color of the denim but more important is to preserve water. All our processes are focused in not pollute and wasting water that is why most of our models are developed in dry processes.

“Vegas dyed” Unisex jeans (j1956b)













“Vegas dyed” is a unisex jeans made with 12.5 oz rigid denim, 34 inseam and 7 1/2 inch at the leg ending.

Its the perfect boyfriend jeans for girls and a classic fit for guys as shown in the pictures.

This presentation comes distressed and dyed with natural purple tint (no chemicals) and required just 1/3 of water of a regular process.

The relation girl-guy sizes runs like this: 1=28, 3=29, 5=30, 7=31, 9=32, 11=33. For example a girl size 5 would be a 30 size for a guy.


Acapulco gold jeans (j1970a)

















This Jeans were influenced by the 70´s disco golden years in Acapulco.

Dark indigo color, high waist and skinny cut made with stretch denim for elastic comfort.

available in 0, 1, 3, 5 and 7 sizes.

"Vegas S&S" Jeans











“Vegas” Salt & Sand jeans is a unisex jeans made with 12.5 oz rigid denim, 34 inseam and 7 1/2 inch at the leg ending.

It was processed with sea salt and sand for a peach feeling and consume just 1/3 of water of a regular process.

Its the perfect boyfriend jeans for girls and a classic fit for guys as shown in the pictures. * featuring hilda55 black & yellow airport f_cker belt

The relation girl-guy sizes runs like this: 1=28, 3=29, 5=30, 7=31, 9=32, 11=33.

For example a girl size 5 would be a 30 size for a guy.

"Vegas Zacate" Jeans













“Vegas Zacate” jeans is a unisex jeans made with 12.5 oz rigid denim, 34 inseam and 7 1/2 inch at the leg ending.

It is processed totally in dry process with spoted distressing and grass stains. (the grass is taken from the leftovers of lawnmowers)

Its the perfect boyfriend jeans for girls and a classic fit for guys as shown in the pictures.

* featuring black airport f_cker belt

The relation girl-guy sizes runs like this: 1=28, 3=29, 5=30, 7=31, 9=32, 11=33.

For example a girl size 5 would be a 30 size for a guy.